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Sarah Catherine
Rebuilding a branded Shopify experience after a failed templated launch
The Client
Sarah Catherine is an independent sculptural jewelry brand and Shopify storefront by artist Sarah Catherine Forsythe. The work centers on wearable art for collectors: sterling silver, pearls, and architectural forms inspired by nostalgia, bridges, and quiet moments of play. Pieces are designed for women who dress with intention and collect meaning, not just accessories.
The Challenge
A prior Fiverr and templated Shopify build missed the brand vision. What should have felt gallery-worthy and founder-led instead read as a generic theme with compromises at every turn. Remaining budget was consumed trying to fix a foundation that never fit, polishing surfaces on a storefront that could not carry the brand's voice, merchandising, or product storytelling.
The Solution
Wknd Builds rebuilt the online experience from the ground up, replacing template-driven compromises with a cohesive, branded Shopify storefront aligned to Sarah Catherine's vision. The solution included the following key components:
- Full Online Experience Revamp: Rebuilt the storefront end to end, from domain and site architecture through product pages and upsells, so every touchpoint reinforced the brand rather than fighting it.
- Fully Branded Custom Shopify Theme: Delivered a custom Shopify theme in Liquid, HTML/CSS, and JavaScript tailored to Sarah Catherine's visual language and editorial tone, instead of stretching a marketplace template to fit.
- Cohesive Storefront Experience: Replaced template-driven compromises with a unified browsing and buying journey. Collections, product storytelling, and merchandising paths feel intentional and collector-ready.
The Results
- Cohesive Branded Storefront: Sarah Catherine now presents a unified online experience that reflects the sculptural jewelry brand, not a patched-together template.
- Improved Merchandising and Upsells: Product presentation and complementary purchase paths support how collectors actually shop the work, from featured collections through complete-the-look pairings.
- Aligned to the Founder's Vision: The live site matches what the founder set out to build: a branded Shopify presence worthy of wearable art, rather than a generic theme stretched past its limits.
In Conclusion
The partnership between Sarah Catherine and Wknd Builds shows what happens when a brand stops pouring budget into a foundation that never fit. By replacing a failed templated launch with a custom Shopify theme and a full storefront revamp, from domain through product upsells, the brand gained a cohesive e-commerce experience that finally matches the founder's vision and the collector-focused jewelry it sells.
Let's build something
Ready to start a project, get some advice, or just want more details about how we work?