Next Level Diet

Boosting Conversion and Revenue: Integrating Subscription Billing & Targeted Marketing for Next Level Diet

Next Level Diet hero section

The Client

Next Level Diet, a startup specializing in a smart meal plan and workout generator, sought to elevate their business by increasing their conversion rate and overall revenue. They engaged our agency, proficient in web applications, e-commerce, and marketing integrations, to tackle this objective.

The Challenge

The primary challenge was to integrate subscription billing into the Ruby on Rails-based platform. This involved incorporating PayPal and Stripe for seamless subscription payments, enabling free trials for potential customers, and implementing coupon functionality to attract new users.

The Solution

Our team initiated the process by integrating PayPal and Stripe, facilitating easy subscription sign-ups and recurring payments. We enabled free trial options, allowing customers to experience the meal and workout plans before committing. Additionally, we incorporated coupon redemption functionality, granting users free access to the platform's offerings.

To further augment the user experience and drive conversion rates, we implemented server-side event tracking with Klaviyo, a robust email marketing tool. This strategic move enabled precise tracking of customer behavior, leading to the creation of targeted email campaigns aimed at boosting engagement and driving sales.

Next Level Diet checkout module
Next Level Diet exit intent popup

The Results

The implemented solutions yielded remarkable outcomes for Next Level Diet. The streamlined subscription sign-up process, coupled with free trials and coupon options, contributed significantly to a marked increase in conversion rates and revenue. Moreover, the integration of targeted email campaigns via Klaviyo ensured sustained engagement and retention among users.

In Conclusion

Our collaborative efforts successfully empowered Next Level Diet to achieve their business growth objectives. By leveraging innovative integration techniques and strategic marketing initiatives, we not only improved user experience but also expanded their customer base. Ultimately, our contributions led to substantial gains in conversion rates and revenue, propelling Next Level Diet towards reaching a wider audience and enhancing overall business success.

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